Importance of communication

Communication is one of the most important facilitators of modern business. The importance of communication are as follows._

1. Basis of effective leadership
2. Basis for the movement of ideas and information
3. Provision for data for decision making
4. Smooth and efficient functioning
5. Delegation of authority and responsibility
6. Increase in managerial competence
7. Minimization of cost and time
8. Basis of Information
9. Fulfilment of Organizational objectives
10. Efficient HRM
11. Creation of employee motivation and moral
12. Establishment of Public relation.

At last we say that, communication makes possible the organization activities and serves as the lubricant for its smooth operation.